The Social Drop-Off

Once users start abandoning a social network, like migrating birds, they leave in droves. Unlike birds, however, they don’t come back.
Case in point, the MySpace traffic graph at the top. In just three years, the former social network giant has gone from having north of 20 million daily visitors to around 2 million. In other words, the MySpace website has lost more than 90% of its visitors in that time.
To further illustrate this phenomenon, here are the traffic changes for three other formerly popular social networks from yesteryear.








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