Synthetic Monitoring

Simulate visitor interaction with your site to monitor the end user experience.

View Product Info

FEATURES

Simulate visitor interaction

Identify bottlenecks and speed up your website.

Learn More

Real User Monitoring

Enhance your site performance with data from actual site visitors

View Product Info

FEATURES

Real user insights in real time

Know how your site or web app is performing with real user insights

Learn More

Infrastructure Monitoring Powered by SolarWinds AppOptics

Instant visibility into servers, virtual hosts, and containerized environments

View Infrastructure Monitoring Info
Comprehensive set of turnkey infrastructure integrations

Including dozens of AWS and Azure services, container orchestrations like Docker and Kubernetes, and more 

Learn More

Application Performance Monitoring Powered by SolarWinds AppOptics

Comprehensive, full-stack visibility, and troubleshooting

View Application Performance Monitoring Info
Complete visibility into application issues

Pinpoint the root cause down to a poor-performing line of code

Learn More

Log Management and Analytics Powered by SolarWinds Loggly

Integrated, cost-effective, hosted, and scalable full-stack, multi-source log management

 View Log Management and Analytics Info
Collect, search, and analyze log data

Quickly jump into the relevant logs to accelerate troubleshooting

Learn More

Join SolarWinds Day October 19 to see the next evolution in observability. Register now.

Report: Social network demographics in 2017

A while back we delivered a report on social media demographics as they stood in 2012. Now, 5 years on, things are looking different: some have been all but consigned to the Internet mausoleum that is Archive.org (may they rest in peace) whilst others have shot into the limelight.

Of course, the main players like Facebook, Twitter and YouTube are still going strong but one thing we’ve gleaned from this year’s report is that today, everything is bigger.

We’ve collected the data for 7 of the biggest social media sites today to help you answer questions like how many active users sites like Facebook and Instagram have every month, how old the average Twitter user is and whether LinkedIn is more popular with men than women.

Asset 30Facebook

  • MAUs: 2012: 1 billion. 2017: 1.8 billion.
  • 25-34 year olds make up the majority of users.
  • The number of friends an average user has is 155.
  • 53% of Facebook users are women and 47% are men.
  • 240 million likes are generated and 14.6 million photos are uploaded to Facebook every hour.

Asset 31Twitter

  • MAUs: 2012: 200 million. 2017: 328 million.
  • 25-34 year olds are the predominant users of the service.
  • The average Twitter user has 208 followers.
  • 51% of Twitter users are women and 49% are men.
  • 20 million tweets are posted every hour.

Asset 32Instagram

  • MAUs: 2012: 90 million. 2017: 700 million.
  • 25-34 year olds are, again, the main users of the social network.
  • The average Instagram profile has 201 followers.
  • 68% of users are women and 32are men.
  • 3.5 million photos and videos are uploaded to Instagram every hour.

Asset 34Snapchat

  • MAUs: 2012: 18 million. 2017: 300 million.
  • 18-24 year olds make up 45% of the total Snapchat users.
  • The average Snapchat user spends 25-30 minutes using it daily.
  • Approximately 70% of Snapchat users are women.
  • 31.6 million snaps are created every hour.

Asset 36YouTube

  • MAUs: 1 billion in 2017
  • 62% of users are men and 38are women.
  • 40 minutes is the average session time on Youtube.
  • 91% of 13-17 year olds, 72% of 18-34 year olds and 58% of 35-50 year olds in the US actively use YouTube.
  • 11 months of video are watched every hour.

Asset 37LinkedIn

  • MAUs: 106 million
  • 57% of users are men and 43are women.
  • The average LinkedIn user has 930 connections.
  • 36% of LinkedIn users are 34 years old or younger.
  • 10,800 new members join the social network every hour.

Asset 38Pinterest

  • MAUs: 150 million
  • An overwhelming 81% of users are women.
  • The median age of Pinterest users is 40 but the majority of active pinners are <40.
  • 60% of Pinterest users come from the US.
  • 583,000 items are pinned on Pinterest every hour.
  • The average time spent on Pinterest per visit is 14.2 minutes.

 

Impressive, isn’t it? Facebook still dominates the social media landscape, with nearly 23% of the world’s population using the social network! Instagram’s monthly active user base increased by over 670% from 2012 to today and it shows no signs of slowing down.

Of course, data always looks better visually, which is why we’ve collected all the best bits into the beautiful infographic below. Save it, share it on social media or stick it to the wall of your office!

info-v12

Internet Availability Threats Following the Russian invasion of Ukraine

Since Russia’s invasion of Ukraine on February 24, 2022, denial-of-service (D [...]

User Monitoring on Heroku-Based Apps

Introduction In today's fast-paced business environment, tech startups are o [...]

Using SLOs to Increase Software Reliability

The partnership between Nobl9 and SolarWinds® Pingdom® is the bridge between [...]

AWS US-EAST-1 Outage… Again

AWS is a comprehensive, evolving cloud computing program built to provide IT in [...]

Financial Impact of an Outage

In October 2021, the world’s largest social media platform suffered a massive [...]

Monitor your website’s uptime and performance

With Pingdom's website monitoring you are always the first to know when your site is in trouble, and as a result you are making the Internet faster and more reliable. Nice, huh?

START YOUR FREE 30-DAY TRIAL

MONITOR YOUR WEB APPLICATION PERFORMANCE

Gain availability and performance insights with Pingdom – a comprehensive web application performance and digital experience monitoring tool.

START YOUR FREE 30-DAY TRIAL
Start monitoring for free