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WordPress increases its domination of the top 100 blogs

WordPress is strengthening its position as the dominating blogging platform or Content Management System (CMS) used by the world’s top 100 blogs. This year, WordPress is used by 52% of the top blogs, up from the 48% we identified in our study in 2012.

With over 65 million WordPress sites in the world, it’s clear that Automattic’s platform is popular. But let’s have a look at the entire top 100.

WordPress keeps on gaining in popularity

We grabbed the list of the top 100 blogs in the world from Technorati and tried to identify which blogging platform or CMS the site is using. Out of the 100 blogs, we could identify and verify the platform in use by 94 of the sites. For the other 6, we could not ourselves confirm the platform, nor did we get any replies from the sites when reaching out to them. You can read more about our methodology at the end of the article.

Here is the result of our 2013 study of the blogging platforms used by the top 100 blogs:

pingdom cms top 100 blogs - 580

You can also download a larger version of this chart.

Comparing 2013 and 2012

Here are a few comments about what’s happened since our last study in 2012:

  • In total, WordPress has increased from 48 to 52 out of the top 100 blogs.

  • TypePad has increased somewhat, from 2 to 4 sites.

  • Movable Type has decreased from 7 to 4 sites.

  • Drupal dropped 1 site.

  • Tumblr stays on the list with 1 site after making its entrance on the top 100 last year.

  • CrowdFusion stays on the list with 1 site. It has since last year changed name to Ceros.

  • Scoop was on the list last year, used by DailyKos.com. It may be that DailyKos is still using Scoop, but we could not verify this, therefore the site is now included in the N/A category.

  • Among the switches during the year we noted that Mashable has moved from WordPress to Custom, and Twitter switched to Drupal from Blogger.

  • Neatorama appears to be running a combination of Varo and WordPress, so we put it in the Custom category.

  • Google’s Blogger gained a site and is now up to 3.

  • The 6 sites marked as “N/A” we didn’t manage to get any information about. Even after repeatedly reaching out to the site owners and admins, we were unable to get any replies.

  • It’s very likely that a big chunk of the “N/A” sites are, in fact, Custom, and if we add the two categories together, that’s 19% of the top 100 list.

  • Last year we differentiated between hosted and self-hosted WordPress. This year, to simplify matters, we put all WordPress in one category.

And here are the aggregated results, including a comparison to 2012:

The blog platforms of the top 100 blogs – comparing 2012 and 2013
Platform 2012 2013
WordPress 48 52
Custom 14 12
Drupal 8 7
N/A 8 6
Gawker 5 5
BlogSmith 4 4
Movable Type 7 4
TypePad 2 4
Blogger 2 3
Ceros 1 1
Joomla 0 1
Tumblr 1 1

Complete list: top 100 blogs and their blog platforms

Here is the complete list of the top 100 blogs, presented in order of Technorati rank:

Top 100 blogs and their blog platforms – complete list
Technorati ranking Site Platform
1 www.huffingtonpost.com Movable Type
2 www.tmz.com Ceros
3 mashable.com WordPress
4 www.techcrunch.com WordPress
5 www.gothamist.com Movable Type
6 www.mediaite.com WordPress
7 www.theverge.com Custom
8 www.gawker.com Gawker
9 arstechnica.com WordPress
10 www.buzzfeed.com Custom
11 jezebel.com Gawker
12 www.gizmodo.com Gawker
13 bits.blogs.nytimes.com WordPress
14 www.infowars.com WordPress
15 laughingsquid.com WordPress
16 theonion.com Custom
17 www.theblaze.com WordPress
18 hotair.com WordPress
19 www.joystiq.com Blogsmith
20 www.zerohedge.com Drupal
21 www.scotusblog.com WordPress
22 www.engadget.com Blogsmith
23 googleblog.blogspot.com Blogger
24 krugman.blogs.nytimes.com WordPress
25 www.eurogamer.net N/A
26 www.deadline.com WordPress
27 politicalticker.blogs.cnn.com WordPress
28 www.boingboing.net WordPress
29 thenextweb.com WordPress
30 www.deadspin.com Gawker
31 9to5mac.com WordPress
32 funnyordie.com N/A
33 www.towleroad.com TypePad
34 www.wired.com/wiredscience WordPress
35 www.neatorama.com Custom
36 www.neowin.net Custom
37 www.businessinsider.com Custom
38 www.macrumors.com WordPress
39 www.slashgear.com WordPress
40 thecaucus.blogs.nytimes.com WordPress
41 americanthinker.com Movable Type
42 www.redstate.com WordPress
43 bleacherreport.com Custom
44 mlbtraderumors.com TypePad
45 www.sbnation.com Custom
46 artsbeat.blogs.nytimes.com WordPress
47 thisisnthappiness.com Tumblr
48 marginalrevolution.com WordPress
49 ycorpblog.com N/A
50 blog.us.playstation.com WordPress
51 blogs.reuters.com/felix-salmon/ WordPress
52 www.extremetech.com WordPress
53 www.dailykos.com N/A
54 townhall.com Custom
55 www.wired.com/threatlevel WordPress
56 eurekalert.org Custom
57 www.tor.com Joomla
58 americablog.com WordPress
59 sethgodin.typepad.com TypePad
60 www.whitehouse.gov/blog Drupal
61 www.autoblog.com Blogsmith
62 thebiglead.com WordPress
63 joemygod.blogspot.com Blogger
64 www.refinery29.com N/A
65 flavorwire.com WordPress
66 www.lifehacker.com Gawker
67 blog.twitter.com Drupal
68 rightwingwatch.org Drupal
69 www.tuaw.com BlogSmith
70 thisiscolossal.com WordPress
71 www.dlisted.com Drupal
72 www.comicbookmovie.com Custom
73 inquisitr.com WordPress
74 economix.blogs.nytimes.com WordPress
75 www.geekologie.com N/A
76 www.geekosystem.com WordPress
77 thelede.blogs.nytimes.com WordPress
78 opinionator.blogs.nytimes.com WordPress
79 directorblue.blogspot.com Blogger
80 www.bleedingcool.com WordPress
81 www.bostonherald.com/sports Drupal
82 www.kottke.org Movable Type
83 economistsviews.typepad.com TypePad
84 blogs.the-american-interest.com/wrm/ WordPress
85 consequenceofsound.net WordPress
86 www.cinemablend.com Custom
87 www.wired.com/dangerroom WordPress
88 wattsupwiththat.com WordPress
89 www.geek.com WordPress
90 consumerist.com WordPress
91 www.popsugar.com Drupal
92 www.celebitchy.com WordPress
93 trailblazersblog.dallasnews.com WordPress
94 www.siliconera.com WordPress
95 www.nakedcapitalism.com WordPress
96 www.mediabistro.com/galleycat WordPress
97 www.ubergizmo.com WordPress
98 hip2save.com WordPress
99 animalnewyork.com WordPress
100 phandroid.com WordPress

Blogging’s future

We’d like to send a big thank you to everyone that helped us out with this article. You are too many to mention, but we truly appreciate your help.

There’s no denying that blogging has changed in the last few years, especially with the arrival of social media like Facebook and Twitter. For many of us, what we used to blog about we now publish to social networks.

But there’s also no denying that blogging is not gone. It has, however, changed as has the tools used to publish blogs with. Some, like WordPress, started out as blogging platforms and has taken on more general content management functionality. Others have developed in the opposite direction. Even though we believe it will be increasingly hard to distinguish what is a blogging platform we are certainly interested in following the developments. Therefore, we already look forward to doing the same study next year again.

Which platform do you use and why? Let us know in the comments below.

Methodology: Since the Technorati Top 100 is updated every day, we froze our list on March 20, 2013, and then set out to investigate what blogging platform or CMS each site is using. For each site, we started by using third-party services like BuiltWith and Wappalyzer, to see if they would reveal anything about the site. If that did not give us any results, we proceeded with tools like host, whois, and dig. Only if that still didn’t tell us what we needed, did we get in touch with the site through contact details published. Out of the 100 sites we were unable to get confirmation for 6 sites.

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