Synthetic Monitoring

Simulate visitor interaction with your site to monitor the end user experience.

View Product Info


Simulate visitor interaction

Identify bottlenecks and speed up your website.

Learn More

Real User Monitoring

Enhance your site performance with data from actual site visitors

View Product Info


Real user insights in real time

Know how your site or web app is performing with real user insights

Learn More

Infrastructure Monitoring Powered by SolarWinds AppOptics

Instant visibility into servers, virtual hosts, and containerized environments

View Infrastructure Monitoring Info
Comprehensive set of turnkey infrastructure integrations

Including dozens of AWS and Azure services, container orchestrations like Docker and Kubernetes, and more 

Learn More

Application Performance Monitoring Powered by SolarWinds AppOptics

Comprehensive, full-stack visibility, and troubleshooting

View Application Performance Monitoring Info
Complete visibility into application issues

Pinpoint the root cause down to a poor-performing line of code

Learn More

Log Management and Analytics Powered by SolarWinds Loggly

Integrated, cost-effective, hosted, and scalable full-stack, multi-source log management

 View Log Management and Analytics Info
Collect, search, and analyze log data

Quickly jump into the relevant logs to accelerate troubleshooting

Learn More

Apple’s iPad owns 88% of global tablet web traffic

There should be no doubt in anyone’s mind that Apple’s iPad is the biggest seller in the tablet space, but we have seen many iPad competitors come out over recent months, including Samsung Galaxy Tab 10.1, Blackberry PlayBook, Amazon Kindle Fire, and many more.

However, despite all these Android tablets, according to comScore in October 2011, 95.5% of all tablet web traffic in the U.S. comes from iPad.

That is a stunning number. So, is anyone really buying all these shipping Android tablets, and what do people do with them after they buy them? Because they don’t seem to be surfing the Web.

Tablet web traffic

Numbers for how much web traffic that tablets account for are still not readily available. Here are a few examples of figures for web traffic related to iPads:

  • Earlier this year we learned that iPad had close to 1% of all web browsing traffic, which put it ahead of its nearest competitor by almost 53 times. That number had in the latest stats from NetMarketshare from October 2011 grown to 1.58%.
  • Ooyala reported that iPad accounted for the “vast majority of video played on a tablet in Q3 [2011].” In fact, iPad stood for 95.7% of total video hours streamed.
  • In StatCounter’s data for web traffic and operating systems, it has separated out small screen devices from the operating system statistics. But tablet-sized devices remain, so this way we can see the actual share of iOS for iPad, Android on tablets, etc. Back in April 2011, iPad accounted for 1.18% of operating systems used to browse the web in the U.S. That number is 1.93% now in November.

We used the StatCounter data to calculate how the tablet market is divided today. This is the result:

In this analysis iPad accounts for almost 88% of tablet web traffic, Android for about 11% and the others trail far behind. Out of these operating systems, the only one that exists purely on tablets is iOS, but we strongly suspect that this is a good reflection of reality.

For example, there are some tablets running Windows 7 in the market, as well as some netbooks that run Android, so there’s a real mix.

Based on this it would seem that comScore’s finding that iPad accounts for 95.5% of tablet web traffic is a bit optimistic. But its number is for the U.S. market only and perhaps the very fact that we’ve reported StatCounter’s global figures explains at least some of the difference.

Tablets compared to desktops

To put things in perspective, iPad currently accounts for 1.2% of worldwide web usage for desktops and tablets according to StatCounter. This is obviously not a lot compared to desktop operating systems like Windows 7 or even Mac OS X, but as we have seen, it’s far ahead of Android on tablets.

Market share

The obvious follow-up question is to ask how this relates to each platform’s market share. John Gruber of Daring Fireball has done a good job of highlighting the complexities of comparing numbers of shipping units versus sold units. Basically, Apple reports actual sales but many companies and analysts show only numbers for shipments.

Some of the market share numbers for iPad we could find include:

  • 83% of U.S. tablet sales.
  • 68.3% of worldwide media tablet shipments.
  • 73% of worldwide sales of media tablets to end users.
  • 61% of global tablet shipments.
  • 80% of tablet shipments in North America.
  • In October Google mobile chief Andy Rubin said that there are “a little more than six million Android tablets out there running Google’s services,” meaning they run Google’s apps and the Android Market. Compare that with the total number of iPads sold, as reported by Apple, close to 40 million, and iPad has a market share of 85%.

If we disregard the obvious issues of how comparable these numbers really are for the sake of this exercise, iPad’s average market share is 75% and the median is 80%.

This means iPad’s market share is far lower than its share of global tablet web traffic.

iPad still king of market share and web traffic

There’s no doubt that consumers around the world are buying Android tablets but the market share is still way behind iPad, regardless of which source you look at. In our analysis this is also reflected in Android’s and iPad’s share of tablet web traffic.

But what’s really interesting is that iPad accounts for so much more of the global web traffic than its reported market share would indicate.

Do Android tablet users browse the web less than iPad users?

Webpages Are Getting Larger Every Year, and Here’s Why it Matters

Last updated: February 29, 2024 Average size of a webpage matters because it [...]

A Beginner’s Guide to Using CDNs

Last updated: February 28, 2024 Websites have become larger and more complex [...]

The Five Most Common HTTP Errors According to Google

Last updated: February 28, 2024 Sometimes when you try to visit a web page, [...]

Page Load Time vs. Response Time – What Is the Difference?

Last updated: February 28, 2024 Page load time and response time are key met [...]

Can gzip Compression Really Improve Web Performance?

Last updated: February 26, 2024 The size of the web is slowly growing. Over [...]

Monitor your website’s uptime and performance

With Pingdom's website monitoring you are always the first to know when your site is in trouble, and as a result you are making the Internet faster and more reliable. Nice, huh?



Gain availability and performance insights with Pingdom – a comprehensive web application performance and digital experience monitoring tool.

Start monitoring for free