It can’t be easy to be a web hosting company. On the Internet everybody wants a free lunch (or at least a very cheap one). And this of course includes hosting.
To prove this point, we looked at search data from Google and found something quite interesting for the term “web hosting” (using Google’s excellent Insights for Search tool).
Top searches related to web hosting, worldwide:
And if anyone thought so, the situation isn’t better in the United States.
Top searches related to web hosting, USA:
We hardly need to comment on that, do we? People love free stuff, and this apparently includes hosting.
Fortunately there are always those who will pay for a quality service, so all is not lost by any means, but it’s interesting that “free” is such a dominant search term.
For you web hosting companies out there, is this demand for “free web hosting” something you are noticing? Have you been able to turn this to your advantage somehow?
And a question for you “hosting consumers” who may be reading this: What makes you willing to pay for hosting? How can web hosting companies convince you that their specific service is worth your hard-earned money?