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Mobile web usage highest in Asia and Africa

Mobile webWe increasingly access the Web from our mobile phones, especially now that the rise of smartphones is making it easier than ever to get a decent web experience on the small screen.

However, the highest share of mobile web usage isn’t in the most developed nations, but rather in the developing nations of the world.

The situation worldwide, by region

It’s important to note that these numbers are averages. Individual countries can and do differ greatly, as you’ll see further down.

Mobile web usage per region worldwide

It is a bit ironic that mobile web usage is, relatively speaking, lower in Europe and North America than in much of Asia and Africa. At least when you consider all the attention that Android, iPhone, and smartphones in general are getting over here.

Worldwide, mobile makes up 3.81% of web usage according to StatCounter.

And just to clarify, with the mobile Web we mean the Web accessed from mobile devices (usually phones). The numbers in this article are for the month of October, 2010, and all come from StatCounter, based on visitor statistics from more than three million websites.

Some standout countries

Both Asia and Africa are big places, so let’s look closer at which specific countries are lifting the averages in those regions.

  • Several African countries have in excess of 20% of web usage coming from mobiles. Nigeria, for example, has just over 25%, Sudan just over 22%. But they don’t match Chad, which has close to 29% mobile web usage. In addition to these, there are several countries with just under 20% mobile web usage, for example Kenya.
  • High mobile web usage is not uniform in any way across Africa. There are several countries with mobile web usage far below 10%.
  • Several Asian countries, like India, Indonesia, Cambodia, Turkmenistan and Bangladesh, hover around 15% mobile web usage.
  • Nokia phones dominate in these countries. In every single one where mobile web usage makes up an unusually high share, Nokia’s Symbian OS completely dominates. In some countries more than 90% of the mobile web traffic comes from Symbian phones. In others, it has a more “modest” market share of 60-80%. After that are usually phones from Sony Ericsson and Samsung. Smartphones sporting Android, iOS or RIM’s Blackberry have tiny market shares in these countries.
  • One exception to the above point: Indonesia, where RIM’s Blackberry accounts for more than 31% of the mobile web traffic. But it’s still second to Nokia’s Symbian.

Why it looks like this

The reason these countries have such high mobile web usage compared to desktop web usage (for lack of a better name) is very much a result of economics. A large portion of the population won’t have access to the means needed for a computer and Internet access.

A relatively cheap mobile phone (most often from Nokia, as we have seen) will then be a much more realistic option, and it therefore becomes the way to reach the Web for many. It’s either that or no web access at all, so it’s a matter of necessity.

So that’s why mobile makes up such an unusually large portion of the web traffic in some countries. It’s not a matter of being on the cutting edge. Even in Japan, arguably the most advanced country on the planet when it comes to mobile phones, mobile only makes up 2.17% of web traffic.

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