Internet 2010 in numbers

Internet 2010 in numbers

What happened with the Internet in 2010?

How many websites were added? How many emails were sent? How many Internet users were there? This post will answer all of those questions and many, many more. If it’s stats you want, you’ve come to the right place.

We used a wide variety of sources from around the Web to put this post together. You can find the full list of source references at the bottom of the post if you’re interested. We here at Pingdom also did some additional calculations to get you even more numbers to chew on.

Prepare for a good kind of information overload. 😉

Also check out our Internet 2012 in numbers article!


  • 107 trillion – The number of emails sent on the Internet in 2010.
  • 294 billion – Average number of email messages per day.
  • 1.88 billion – The number of email users worldwide.
  • 480 million – New email users since the year before.
  • 89.1% – The share of emails that were spam.
  • 262 billion – The number of spam emails per day (assuming 89% are spam).
  • 2.9 billion – The number of email accounts worldwide.
  • 25% – Share of email accounts that are corporate.


  • 255 million – The number of websites as of December 2010.
  • 21.4 million – Added websites in 2010.

Web servers

  • 39.1% – Growth in the number of Apache websites in 2010.
  • 15.3% – Growth in the number of IIS websites in 2010.
  • 4.1% – Growth in the number of nginx websites in 2010.
  • 5.8% – Growth in the number of Google GWS websites in 2010.
  • 55.7% – Growth in the number of Lighttpd websites in 2010.

Web server market share

Domain names

  • 88.8 million – .COM domain names at the end of 2010.
  • 13.2 million – .NET domain names at the end of 2010.
  • 8.6 million – .ORG domain names at the end of 2010.
  • 79.2 million – The number of country code top-level domains (e.g. .CN, .UK, .DE, etc.).
  • 202 million – The number of domain names across all top-level domains (October 2010).
  • 7% – The increase in domain names since the year before.

Internet users

  • 1.97 billion – Internet users worldwide (June 2010).
  • 14% – Increase in Internet users since the previous year.
  • 825.1 million – Internet users in Asia.
  • 475.1 million – Internet users in Europe.
  • 266.2 million – Internet users in North America.
  • 204.7 million – Internet users in Latin America / Caribbean.
  • 110.9 million – Internet users in Africa.
  • 63.2 million – Internet users in the Middle East.
  • 21.3 million – Internet users in Oceania / Australia.

Social media

  • 152 million – The number of blogs on the Internet (as tracked by BlogPulse).
  • 25 billion – Number of sent tweets on Twitter in 2010
  • 100 million – New accounts added on Twitter in 2010
  • 175 million – People on Twitter as of September 2010
  • 7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).
  • 600 million – People on Facebook at the end of 2010.
  • 250 million – New people on Facebook in 2010.
  • 30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
  • 70% – Share of Facebook’s user base located outside the United States.
  • 20 million – The number of Facebook apps installed each day.

Web browsers

Web browser market share


  • 2 billion – The number of videos watched per day on YouTube.
  • 35 – Hours of video uploaded to YouTube every minute.
  • 186 – The number of online videos the average Internet user watches in a month (USA).
  • 84% – Share of Internet users that view videos online (USA).
  • 14% – Share of Internet users that have uploaded videos online (USA).
  • 2+ billion – The number of videos watched per month on Facebook.
  • 20 million – Videos uploaded to Facebook per month.


  • 5 billion – Photos hosted by Flickr (September 2010).
  • 3000+ – Photos uploaded per minute to Flickr.
  • 130 million – At the above rate, the number of photos uploaded per month to Flickr.
  • 3+ billion – Photos uploaded per month to Facebook.
  • 36 billion – At the current rate, the number of photos uploaded to Facebook per year.

Data sources and notes: Spam percentage from MessageLabs (PDF). Email user numbers and counts from Radicati Group (the number of sent emails was their prediction for 2010, so it’s very much an estimate). Website numbers from Netcraft. Domain name stats from Verisign and Internet user numbers and distribution from Internet World Stats. Facebook stats from Facebook and Business Insider. Twitter stats from Twitter (and here), TwitterCounter and TechCrunch. Web browser stats from StatCounter. YouTube video numbers from Google. Facebook video numbers from GigaOM. US online video stats from Comscore and the Pew Research Center. Flickr image numbers from Flickr. Facebook image numbers from this blog.


  1. “25 billion – Number of sent tweets on Twitter in 2010”
    I don’t think 25 million tweets is correct as there are 50 million tweets sent every day 🙂

  2. 50 million multiplied by 365 days = 18.25 billion…


    January 12th, 2011 at 2:34 pm

    “25 billion – Number of sent tweets on Twitter in 2010″
    I don’t think 25 million tweets is correct as there are 50 million tweets sent every day

  3. And if we consider that in China YouTube is now really accessible, but they have theirs own “youku” and “tudou” and the Chinese are big fans of movies… I do not want to know the actual number of uploaded movies.

  4. Hello,

    Would you be able to break any of these figures down to regional areas? If so, how about Leeds or Yorkshire in the UK?

  5. I hadn’t looked at stats since 2005 and the changes are immense in comparison in 2010. Social media and videos are taking a much higher proportion of internet time and space. There is no doubt the internet is here to stay.

    Another interesting observation is the dominance of Internet Explorer has diminished to around 50 percent. About 10 years ago it was 90 percent of the market.

  6. Thanks so much for pulling these stats together and sharing!

    We loved them so much we actually made a video about them to help educate our clients about how important the internet is and why they need an online presence. It was way too long though (almost 5 minutes) so we had to cull a lot of the Facebook and Twitter stuff out to get it back to about 2-3 minutes.

    You can check it out here:

  7. Is it possible to get the entire break down? Maybe in terms of country of continents, but a bit more detailed. I’d appreciate since I run an email marketing firm in Kenya, E Africa

  8. Internet has changed the way we learn, live and play. The numbers represented here clearly validate this. This trend will continue for months and years to come. It’ll soon be unimaginable to live even a day without the Internet, just as electricity and telephone was thought of a few years ago.

  9. James has raised a few of very interesting points (see a very early comment) but I guess the questions need a completely different way of measuring, quantitative vs qualitative approaches don’t always work that well. A very good post and thanks for sharing it!

  10. Whether it’s all correct or not it’s still interesting to see what aspects of the digital age users/businesses are attempting to follow/monitor.

  11. Regardless of the discussion about figures being 100% correct or a little up/down, its a fact that internet is getting more and more into our lives and it is not restricted to the developed world only, it is changing life style of people in developing countries also. Putting these numbers in one post here is a great effort overall.

    1. @Shaial: Here’s the full quote from Facebook’s own stats page: “More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.”


      The relevant quote in your link would indicate that they definitely didn’t include Facebook’s chat in those numbers (120 billion msgs per month), and maybe not person-to-person messages either (15 billion per month) although that last number does fit within the 30 billion number.

      Here’s the quote: “The current Messages infrastructure handles over 350 million users sending over 15 billion person-to-person messages per month. Our chat service supports over 300 million users who send over 120 billion messages per month.”


      (Nice find, btw! The Facebook engineering blog often has very interesting tidbits of information if you look closely. Thanks for sharing.)

  12. Amazing stats, its time for the digital revolution, everyone as individuals, brands, companies, groups, should be aware of the online presence & it can affect them

  13. @Pingdom: Is this right? Comparing the email traffic back in 2008 and 2009, by end of 2010 email has grown by 30T and spam has grown by 42T. Does this mean that real email has reduced by 12T??

  14. How is it possible that the Internet Users counted in this stat are 1.97 billion if the world population is 6.891.000.000?

  15. Awesome aggregation of figures in one place. I was just wondering, if and how these figures could lead to an impact on the nascent business of IPV6?
    For example, if there are 255 million websites – migrating them to V6, would be huge opportunity. Would love some stats/pieces of info co-relating the figures into unique V6 migration challenge and/or opportunity, depending on how one looks at it.


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  17. Hey guys…can anyone tell me how many websites there are in the Caribbean? or where I can get a breakdown of websites per country

  18. When comparing the number of Google+ recommendations with the number of Facebook likes of this article. Google has a looong way to go in becoming a Social Network..

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