Synthetic Monitoring

Simulate visitor interaction with your site to monitor the end user experience.

View Product Info


Simulate visitor interaction

Identify bottlenecks and speed up your website.

Learn More

Real User Monitoring

Enhance your site performance with data from actual site visitors

View Product Info


Real user insights in real time

Know how your site or web app is performing with real user insights

Learn More

Infrastructure Monitoring Powered by SolarWinds AppOptics

Instant visibility into servers, virtual hosts, and containerized environments

View Infrastructure Monitoring Info
Comprehensive set of turnkey infrastructure integrations

Including dozens of AWS and Azure services, container orchestrations like Docker and Kubernetes, and more 

Learn More

Application Performance Monitoring Powered by SolarWinds AppOptics

Comprehensive, full-stack visibility, and troubleshooting

View Application Performance Monitoring Info
Complete visibility into application issues

Pinpoint the root cause down to a poor-performing line of code

Learn More

Log Management and Analytics Powered by SolarWinds Loggly

Integrated, cost-effective, hosted, and scalable full-stack, multi-source log management

 View Log Management and Analytics Info
Collect, search, and analyze log data

Quickly jump into the relevant logs to accelerate troubleshooting

Learn More

Traffic to the blog platform, 2006-2015

wordpress-iconAutomattic’s blog hosting platform just keeps growing. Traffic is up 25% compared to a year ago, and 79% compared to the year before that. It hosts around half of all WordPress sites in the world (of which there are currently 54.7 million)

It’s easy to forget how it started, as a small service by the people behind the open source WordPress blog software. Here is Matt Mullenweg’s short announcement from back in November of 2005, when was opened up for everyone:

We’ve decided to open up for signups without invites for a bit. The service has been scaling very well since we got the problems from the move worked out. With that done and WordPress 2.0 in its final stages, there is a lot more time to focus on some cool features and common requests for now. (The design there has been updated, but is still just a placeholder.)

A year later, was handling north of 90 million page views per month. But that was back in 2006; today the blog service handles 37x more traffic, around 3.3-3.4 billion page views per month.

Using the past to predict the future

How much traffic will Automattic’s blog service be handling over the next couple of years? We extrapolated those numbers based on current year-over-year growth, and this is the result (unless something drastic happens): growth estimate

Busy little bees, those servers. 🙂

Ups and downs, why?

Aside from the obvious overall growth, a couple of things stand out:

  • Each summer (for the northern hemisphere) sees a lull in traffic.
  • There is a sharp dip in traffic over Christmas and New Years.

This is interesting because that pattern is probably similar for blogs in general. It’s most likely a combined effect of two things: Fewer blog posts are produced, and fewer people are glued to their computers.

Thumbs up

Hopefully you enjoyed this little mini-investigation of the traffic to

We have to finish this be extending our congratulations to Matt Mullenweg and the Automattic team for launching and growing such a successful blog hosting platform. An achievement to be proud of!

Data source: Weekly traffic to sites.

Extrapolation method: Year-over-year weekly traffic growth is around 27.4% if you average the entire year so far. We used that number to estimate what traffic might look like the coming years (assuming each week has 27.4% more traffic than the same week a year ago).

Want that chart but bigger? Here you go.

SolarWinds Observability now offers synthetic transaction monitoring

Powerful transaction monitoring now complements the availability and real user [...]

Exit Rate vs Bounce Rate – Which One You Should Improve and Why

Tracking your website’s exit and bounce rates will give you insight into how [...]

Introduction to Observability

These days, systems and applications evolve at a rapid pace. This makes analyzi [...]

Webpages Are Getting Larger Every Year, and Here’s Why it Matters

Last updated: February 29, 2024 Average size of a webpage matters because it [...]

A Beginner’s Guide to Using CDNs

Last updated: February 28, 2024 Websites have become larger and more complex [...]

Monitor your website’s uptime and performance

With Pingdom's website monitoring you are always the first to know when your site is in trouble, and as a result you are making the Internet faster and more reliable. Nice, huh?



Gain availability and performance insights with Pingdom – a comprehensive web application performance and digital experience monitoring tool.

Start monitoring for free