Synthetic Monitoring

Simulate visitor interaction with your site to monitor the end user experience.

View Product Info


Simulate visitor interaction

Identify bottlenecks and speed up your website.

Learn More

Real User Monitoring

Enhance your site performance with data from actual site visitors

View Product Info


Real user insights in real time

Know how your site or web app is performing with real user insights

Learn More

Infrastructure Monitoring Powered by SolarWinds AppOptics

Instant visibility into servers, virtual hosts, and containerized environments

View Infrastructure Monitoring Info
Comprehensive set of turnkey infrastructure integrations

Including dozens of AWS and Azure services, container orchestrations like Docker and Kubernetes, and more 

Learn More

Application Performance Monitoring Powered by SolarWinds AppOptics

Comprehensive, full-stack visibility, and troubleshooting

View Application Performance Monitoring Info
Complete visibility into application issues

Pinpoint the root cause down to a poor-performing line of code

Learn More

Log Management and Analytics Powered by SolarWinds Loggly

Integrated, cost-effective, hosted, and scalable full-stack, multi-source log management

 View Log Management and Analytics Info
Collect, search, and analyze log data

Quickly jump into the relevant logs to accelerate troubleshooting

Learn More

Tracing the origin of Apple’s iPhone to 1979

iPhoneThere’s no doubt that when the first iPhone was launched in 2007, it revolutionized not only the mobile phone industry, but the tech industry at large.

But what we have discovered is that, at least in terms of the guiding principles behind the iPhone’s raison d’être, Apple has been thinking about this for a long time.

What we’re about to reveal originates in a document dated 1979, in which Jef Raskin, then Manager of Publications at Apple, laid out many guiding principles behind the Macintosh computer’s design.

It’s almost spooky how applicable it is to the modern Apple and its thinking especially behind the iPhone.

The origin of the thinking behind the iPhone

In this document, Raskin referred to the Macintosh as “a communications device,” something that arguably would have been rare back then. He clearly saw that the Macintosh, to be able to reach its full potential, needed to be connected to other Mac computers and devices.

One part of Raskin’s text, in particular, seems to paint an accurate picture of present-day Apple. Remember that this is written over 30 years ago.

“Apple will be seen, in the future, not so much as a builder of hardware, but as the purveyor of a service that interpenetrates the telephone network, and provides information.”

If you replace “the telephone network” with “the Internet,” could that not be a part of Steve Jobs’ keynote address in 2007 when he introduced the iPhone?

But, wait, there’s more.

The origin of apps

For Raskin, a guiding principle behind the Macintosh computer was to answer the question of “What do you do with this?” He wrote that it was a question that haunted the personal computer industry at the time.

Sure, a personal computer was good for many things, like balancing checkbooks, writing letters, and playing chess. But for many users, the computer was still just a piece of technology without any real use. It was cool, perhaps, but people couldn’t really see how it would fit in, especially in their personal lives.

He then made a leap in thinking from what computers were known for at the time, to what he saw them as becoming in the future.

“It is clear that one answer to the question ‘What do you do with it?’ will probably be: ‘I use it to send birthday greetings to Aunt Tillie,'” Raskin wrote.

Now, whether it’s actually sending a birthday greeting to Aunt Tillie or not, it’s easy to follow Raskin’s thinking, because this sounds just like what we call apps today.

In fact, he mentioned a number of ideas for apps that could be created for the Macintosh, including:

  • News
  • Stock Market
  • Weather Travel Info
  • Local, area or national business directory
  • Library of Congress card catalog
  • Program exchange
  • Educational courses and testing
  • Computer dating
  • Banking
  • Access to large data storage for individual needs
  • Market research
  • Purchasing information
  • Dictionary and Encyclopedia searches

Doesn’t that just sound like many of the icons you now have on your iPhone or other smartphone?

Back to the future

Unless you’re Marty McFly, it’s probably rare to be struck by such a back to the future sensation as we were when we read Jef Raskin’s text from that long ago. It seemed to fit in so exactly with Apple even of today, that it sent a chill down our spines.

Of course, it’s not the case that Apple was actually thinking about the iPhone in 1979. But it certainly seems like some of the fundamental guiding principles that Apple applied when developing the iPhone can be traced back to the early days of the company’s history.

Perhaps that’s one of the real strengths of Apple, that it has managed to stay true to such principles.

About Jef Raskin

Jef RaskinRaskin joined Apple in 1978 and served as Manager of Publications, and started lobbying for the company to develop a new computer. This new computer, what would later become the Macintosh, should be designed, from the start, to be easy to use.

In 1979, Raskin started the Macintosh project to implement some of his ideas. As it turns out, he laid out many of the guiding principles for the design of Apple’s products, that we see implemented today, over 30 years later.

Sadly, Jef Raskin passed away in 2005.

The photo of Jef Raskin appears courtesy of Cea.

SolarWinds Observability now offers synthetic transaction monitoring

Powerful transaction monitoring now complements the availability and real user [...]

Exit Rate vs Bounce Rate – Which One You Should Improve and Why

Tracking your website’s exit and bounce rates will give you insight into how [...]

Introduction to Observability

These days, systems and applications evolve at a rapid pace. This makes analyzi [...]

Webpages Are Getting Larger Every Year, and Here’s Why it Matters

Last updated: February 29, 2024 Average size of a webpage matters because it [...]

A Beginner’s Guide to Using CDNs

Last updated: February 28, 2024 Websites have become larger and more complex [...]

Monitor your website’s uptime and performance

With Pingdom's website monitoring you are always the first to know when your site is in trouble, and as a result you are making the Internet faster and more reliable. Nice, huh?



Gain availability and performance insights with Pingdom – a comprehensive web application performance and digital experience monitoring tool.

Start monitoring for free