404 error campaign in motion

We realized that it might be interesting to have a record of what the 404 error campaign looked like and ”behaved” even after it is gone. In other words, a video…

So here it is, for your viewing pleasure and with a little bit of help from YouTube:

Above: This is our first YouTube video! 🙂

Read more about the 404 error campaign

The original campaign announcement from last week, explaining the idea behind it:
404 – Price not found

Visitor feedback on the campaign, with a selection of positive and negative comments we received:
Love and hate for the 404 error campaign

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