Synthetic Monitoring

Simulate visitor interaction with your site to monitor the end user experience.

View Product Info


Simulate visitor interaction

Identify bottlenecks and speed up your website.

Learn More

Real User Monitoring

Enhance your site performance with data from actual site visitors

View Product Info


Real user insights in real time

Know how your site or web app is performing with real user insights

Learn More

Infrastructure Monitoring Powered by SolarWinds AppOptics

Instant visibility into servers, virtual hosts, and containerized environments

View Infrastructure Monitoring Info
Comprehensive set of turnkey infrastructure integrations

Including dozens of AWS and Azure services, container orchestrations like Docker and Kubernetes, and more 

Learn More

Application Performance Monitoring Powered by SolarWinds AppOptics

Comprehensive, full-stack visibility, and troubleshooting

View Application Performance Monitoring Info
Complete visibility into application issues

Pinpoint the root cause down to a poor-performing line of code

Learn More

Log Management and Analytics Powered by SolarWinds Loggly

Integrated, cost-effective, hosted, and scalable full-stack, multi-source log management

 View Log Management and Analytics Info
Collect, search, and analyze log data

Quickly jump into the relevant logs to accelerate troubleshooting

Learn More

Articles Home Financial Impact of an Outage

Financial Impact of an Outage

28 Jun 2022 | Pingdom Team

In October 2021, the world’s largest social media platform suffered a massive worldwide outage affecting billions of customers. Facebook has a monthly active user base of 2.8 billion users, which increases to 3.5 billion when you include its subsidiaries such as InstagramWhatsApp, and Oculus. The platform succumbed to a “Gigalapse,” which happens when a server can’t adequately respond to excessive demand. This translated to roughly 1.2 trillion person-minutes of service unavailability.

User Impact

The average attention span of internet browsers is approximately eight seconds. This means the bounce rates of most websites vary from 20 – 90%, except for online shopping, where consumers are typically willing to spend a longer average waiting time. Though Facebook does have a marketplace, it didn’t take long for its users to quickly bounce from the website when it suffered its outage. This led to decreased reliance on Facebook from its users and advertisers and prevented employees from accessing the servers to fix them directly.

Revenue Impact

Advertisers suffered the biggest impacts from the Facebook outage. They spend $80 –100 million to advertise on Facebook. The outage resulted in broken loading pages (where people are redirected before seeing an advertisement) and concealment (where ads aren’t clearly visible). Both types of errors caused advertisers to be charged for unviewable ads. Facebook also lost 30 – 70% of ad revenues during this period, as few users were able to access the site, thus reducing views. 

How Pingdom Helps

SolarWinds® Pingdom® uses international probes designed to monitor for server outages through 100+ locations across Europe, the Americas, and the Asia-Pacific region. Advertisers can use Pingdom uptime, page speed, and transaction checks to monitor and alert on these types of errors to ensure they only pay for actual views. 

Whether you’re the website owner or an online advertiser, if you’re interested in learning more about Pingdom website performance monitoring, you can start a free trial.

Start monitoring for free