Your website performance impacts search ranking

One thing both your customers and Google have in common is that they love a fast website. Google is very open about website speed having an impact on search ranking, and there are a few things you can do with Pingdom to improve your SEO.

By using Pingdom, we can help you ensure that your website is not penalized in search ranking because of website performance. Let’s have a look what you can do today! When you take Pingdom for a spin you get a risk-free 14-day trial and our plans start at only $14.95 /month!

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Everyone loves a fast website

With Pingdom’s website monitoring, you’ll be the first to know when your website isn’t performing as well as it should. Just insert your URL and automated tests from all over the world will help you deliver a higher quality web experience. And most importantly will identify the performance cuprit so you can fix them instantly. Neat huh?


Streamline your website

With the average visitor allowing only 3 seconds for a page to load before leaving, speed is king. With Pingdom’s Page Speed Monitoring you analyze what’s slowing your site down and ensure you’re following best practice to give your visitors the best experience, every time.

• Examine everything – See file sizes, load times, number of HTTP requests, and other details for every single element of HTML, JavaScript, CSS, images and much more. This is a good starting point to find out what can be improved on your site.

• Measure your optimization – Assumption is the mother of many errors. But when you use automated testing every 30 minutes you will identify whether recent updates to your site had the intended effect.

• Detailed reporting – Identify performance bottlenecks that affect your customers’ end-user experience. With comprehensive visualizations to highlight what type of content is slowing your site down.

Let’s take a look at some web performance best practices.


Web performance best practices

• Enable compression – Enable Gzip to reduce the size of your CSS, HTML, and JavaScript files that are larger than 150 bytes. However for images, the most common culprit for website sizes, there are a few tricks listed below.

• Optimize images – You’ll be surprised what can be achieved by running images – JPG as well as PNG – through an online service such as TinyPNG and TinyJPG. Every image is analyzed to apply the best possible compression, and the result is a quality image without wasting storage or bandwidth.

• Minify CSS, JavaScript, and HTML – By optimizing your code (including removing spaces, commas, and other unnecessary characters), you can dramatically increase your page speed. Also remove code comments, formatting, and unused code. You can try Minifier by Will Peavy for HTML and any CSS or JS.

• Use a Content Distribution Network (CDN) – Networks of servers that are used to distribute the load of delivering content. Essentially, copies of your site are stored at multiple, geographically diverse data centers so that users have faster and more reliable access to your site.

“Pingdom is a crucial part of our monitoring set up. I highly recommended it to any company that requires immediate notification when something isn’t right.”
Zee M Kane, CEOTnwlogo
“Pingdom provides us around the globe data regarding the Evernote service. The service is great and helps me sleep at night.”
Alexei Rodriguez, VP of OperationsEvernote