Lately there’s been a tremendous amount of hype about the potential of an “Instagram for video” as the next big thing. However, there’s a fundamental problem that stands in the way of that. For lack of a better word, it’s the problem of scannability (yes, that’s probably a brand new word…).

Twitter can be scanned quickly. Tweets are bite-sized and take mere seconds for users to process. Instagram is pretty much Twitter for images, where entries can also be scanned in mere seconds. Sometimes it doesn’t even take that long.