Shootitlive was born with a demo in a conference room at one of the biggest daily newspapers in Sweden. The demo was a hack hosted on one of the co-founder’s computers at home. A Shootitlive widget was inserted into a copy of the daily’s homepage. When photos started to appear on the fake homepage, merely seconds after the camera had captured the photo, the deal was in effect done.

That’s how Shootitlive got started and how it managed to sign up many of the biggest newspapers in Northern Europe as customers. On the bleeding edge of news photography and video, Shootitlive is now poised for further international expansion.